The development of new technologies sets the tone for market trends. A clear example is the company GoPro, which with just 13 years on the market has become the fastest growing digital imaging company in the US. Linio shares a little of his story with you.
The story of this successful brand begins with the idea of passionate surfer Nick Woodman, who was looking for a way to share his exploits on the waves with friends. This is how he began his project to create “action cameras” and after 18-hour days of work in At his home in Moss Beach, California, he designed the first prototypes, which by then were adaptations of cameras already on the market.
Woodman’s intention was to have the rights to his entire idea, so he took on the task of searching online and at different trade shows for a camera that he could modify and register in his name. Finally, he decided to use a device made in China that cost $3 per unit. Nick sent the manufacturer Hotax his plastic boxes and $5,000. In September 2004, he sold his first product at a sports fair in San Diego.
Currently there are 4 serial editions of the device, as well as a basic version called “Hero” that is reminiscent of the brand’s first camera (2004) which had 5 redesigns without changing its name. Starting in 2010, the HD definition was included in operation. The latest series marketed by the firm is the “Hero 4” that integrates 3 different models of the device (Silver, Black and the most recent called Session).
The use of GoPro cameras is not exclusive to sports activities, as their versatility has allowed users to exploit their creativity and capture not only extreme feats but also everyday moments of life such as a pet’s routine or a day’s work. an astronaut, for this reason, today it is possible to find any number of curious videos recorded with these cameras on the Internet.
Did you know?
- The US military has incorporated GoPro cameras into its maneuvers.
- The NFL installed GoPro devices in all of its stadiums to record touchdown replays.
- Filmmakers such as Michael Bay have incorporated these cameras to record complex action sequences.
- Leviathan, one of the best documentaries of 2012, is shot entirely with cameras from the Californian firm.
- The Rolling Stones place several GoPros on stage during their concerts.
- Since going public in June 2014, GoPro has grown exponentially and today its cameras are used in any field.
